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At Yellow Hing, we are passionate about bringing traditional Indian flavors to your kitchen. Our asafoetida is sourced ethically for quality and purity.

Yellow Hing began its journey rooted in the rich tradition of asafoetida, known for its distinct aroma and flavor that enhances countless dishes. Established to provide the highest quality hing sourced from the pristine foothills of Central Asia, our mission is to bring this unique spice into every household. With a profound respect for ancient culinary arts and a commitment to sustainable practices, we ensure that every product reflects the true essence of this cherished ingredient. Join us as we celebrate the versatility of hing in everyday cooking!

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Mission

To bring the authentic taste of asafoetida to every kitchen.

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Vision

To be the leading supplier of quality asafoetida worldwide.

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Values

Quality, Tradition, Integrity.

Asafoetida

Key words: asafoetida, Hing, Hingra, Ferula foetida, Ferula assafoetida, silphium, galbanum, sagapenum, sumbul, volatile oil, tincture of gum resin and compounded asafoetida.

Introduction

Asafoetida, also known as hing, is a pungent gum-resin obtained from the roots of Ferula species, primarily Ferula assafoetida, native to Iran and Afghanistan. The name combines the Persian word asa (resin) and Latin foetida (smelly), reflecting its strong sulphurous odor. Historically used as a substitute for the now-extinct spice silphium, asafoetida gained popularity in ancient Greek, Roman, and Indian cultures for both culinary and medicinal purposes. While F. assafoetida is the main source, similar resins are derived from species like F. narthex, found in Kashmir. Today, Central Asia remains the major producer of this traditional spice.

Patterns of Trade

Asafoetida production in Iran varies by climate, yielding up to 110 Mt in good years, with bitter varieties from the south/east and sweet ones from central/northeast. Afghanistan, especially Herat province, is the main producer. Production levels vary due to price and demand, and trade is unregulated, with limited data. India is the largest importer, mainly sourcing from Afghanistan and Iran, though smaller quantities occasionally come from other Central Asian countries.


Plant Description

The asafoetida plant grows up to 2 meters tall with a thick, parsnip-like taproot used for resin extraction after 4–5 years. It has blackish wrinkled bark and fleshy white interiors. Its shiny, pinnated leaves appear in autumn and wither by spring. It produces yellow flowers and reddish-brown fruits. Some plants like Gardenia gummifera are mistaken for asafoetida but differ in properties.


Varieties of Asafoetida

There are two main types: Hing (from F. assafoetida) and Hingra (from F. foetida). Hing is more aromatic and water-soluble, while Hingra is oil-soluble and less fragrant. Based on origin, Hing is classified into Irani Hing and Pathani Hing (Afghan). Pathani Hing is purer and more pungent, with Hadda being the premium variety.


Chemical Composition

Asafoetida contains resin (40–64%), gum (25%), volatile oil (10–17%), and ash (1.5–10%). The strong smell is due to sulphur compounds, similar to those in garlic/onion. Other similar resins like galbanum, sagapenum, and sumbul differ in their content and aroma. Asafoetida's aroma and flavor mainly come from three key sulphur compounds.


Main Uses of Asafoetida

Culinary Use: Asafoetida is fried in oil or soaked in water before use, transforming its pungent odor into a garlic-onion aroma. It's widely used in Indian vegetarian dishes like sambar and rasam. Jains and Brahmins use it as a garlic/onion substitute. In Iran, it’s used as a fresh vegetable, while Afghans use it in preserving dried meat (landhi). It also has antifungal properties.


Nutritional Value

Asafoetida is rich in minerals like sulphur and phosphorus, and vitamins such as riboflavin and niacin.


Medicinal Uses

Traditional medicine, especially Ayurveda, uses asafoetida for treating asthma, digestive issues, and parasites. It features in remedies like Hingvashtaka churna. It's also used in the Middle East for stomach pain and has shown antiviral properties in lab tests. Some veterinary uses have been reported as well.

Yellow Hing: A Journey Through Its Legacy

Step 1

Late Lala Ram Dev arya started Business of Hing at Khari Baoli Delhi. He Flees from Rajasthan to Delhi.

Step 2

His Elder Son started manufacturing of Hing.

Step 3

His younger brother Lala Roshan Lal made hing with the help of hidden formulas of his father.

Step 4

All brother become biggest manufacturers of Hing.

Step 5

Lala Roshan Lal supplied all his product to Hatras, Nadihal, Kanpur, Indore, Madras, Rajasthan, Himachal.

Step 6

His son Lalit Mohan started importing hing from various countries like Iran and Afganistan.

Step 7

His son Lalit Mohan establishes a brand named as Yellow hing.

Leadership Team

Lalit Mohan

Founder & CEO

Visionary behind the brand, driving strategy, expansion, and key partnerships.

Hareinder Samitya

Operations Director

Oversees both online and offline store operations, ensures seamless logistics and staff coordination.

Team

sukhana

E-commerce Manager

Pradeep kumar

Retail Store Manager

bhawan kumar

Customer Support Lead

Pandit kumar

Inventory & Fulfillment Executive

Why Choose Us for Asafoetida?

Our commitment to quality and tradition sets us apart, ensuring you get the best for your culinary needs.

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Authentic Sourcing

We source our asafoetida directly from trusted farmers.

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Quality Assurance

Every batch is tested for purity and aroma.

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Culinary Versatility

Perfect for vegetarian and traditional recipes.

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